More problems for oh-so-bland-but-ever-so-pricey Abercrombie & Fitch. The retailer has quietly removed some tee-shirts from its website after critics charged they promoted under-age drinking. The women's tees retailed from 30 to 40 bucks, and feature Animal House type-slogans like "Bad Girls Chug. Good Girls Drink Quickly" and "Happiness is a Strong Cocktail." (Or are those Sex and the City slogans? Hmm) Several drinking-themed shirts remain on the men's side, only to be introduced by "Drink Responsibly" tee-shirt flash animation. It's uncertain if the shelved tees are still being sold in retail locations.
The tremendous appeal of this label escapes me. Obviously their marketing and advertising teams work overnights, but there's nothing edgy from the styling and design departments. Do the liquor-themed shirts promote drinking? Hardly. Geez, next people will say A&F's employment policies discriminate, they rarely hire black models and their advertising promotes Nazism or Aryan obsessions. Any-hoo, the new summer line puts the kabosh on any homo-tendencies from A&F. The proof: Another men's tee-shirt is emblazoned "Cunning Linguist." There.
Obviously their marketing and advertising teams work overnights
I'm sure they're losing sleep thinking of new ways for half-naked White boys to look homoerotic.
Posted by: karsh | 18 May 2005 at 17:35
There's a book called, Why I Hate Abercrombie and Fitch: Essays on Race and Sexuality in America (Sexual Cultures Series) by Dwight A. McBride.
I'm half way through it and it's a great read.
Posted by: dbfeb | 18 May 2005 at 20:01