It's hard trying to edit a (hopefully) clever and informative weblog and be a card-carrying member of the dreaded "mainstream media." So when the Landon pictures surfaced, the blogger in me hit the publish button ... but professional instinct hit the send button. We need confirmation.
Ask and ye shall receive. Dwayne Hein—president of the WAX underwear brand—replied to my email. He confirmed that we are indeed looking at Real World's Landon Lueck and to stay tuned for future campaigns. The prez also set me straight—bad choice?—about my comments in re the obvious bulge in the tighty whiteys. "There's no air brushing on any of our images."
Here's the high-resolution proof, exclusive to Rod2.0. The unreleased advert at top shows Landon's bubble butt ... about as un-airbrushed and perfect as it looked on Real World. It's a strong endorsement for a company that describes its product as embarcing "a lifestyle that is in constant pursuit of the perfect ‘ride'."