Your eyes are not deceiving you. That's a gay, black male couple in Wells Fargo's new ad campaign, a pairing that is all-too-rare in lgbt niche advertising. "We Value Diversity" is the theme of the bank's You're Part of Our Community, We're Part of Yours promotion; several male and female couples of various colors are seen.








Finally! Advertisers actually know we exist.
Posted by: Kevin | 14 July 2005 at 00:45
I never thought I'd see the day.
Posted by: Bobby | 14 July 2005 at 05:48
how long will it take the conservative christian organizations to boycott Wells Fargo
Posted by: DFS | 14 July 2005 at 10:40
damn makes me wanna stay in my advertising major. this is like a damn break through or some shit
Posted by: mike | 14 July 2005 at 10:51
Wow. Did you see this on LOGO? Or was it 'regular' TV?
Posted by: Blogger031905 | 14 July 2005 at 11:14
I know the guy on the far left--Matthew--and he's not just a model, he's openly gay, and quite a nice guy.
Posted by: Andy in Seattle | 25 October 2006 at 11:07