Inspired in Paris, dreamed about while in Brazil, and finally created in beautiful California. Here are the images from the new "Billboard Boys" campaign by Rufskin.
Rufskin's swimwear campaign is killer. Well, their jeans are hot, too. And their tops. Although most of the clothes are American-made and -designed, the fit is intrinsically Latin, no? You almost feel like you're walking down a beach in Bahia or the Dominican Republic. But the total look and texture of the adverts is Latin.