That's the question posed by a new print ad campaign spotted by yours truly, while at Borders thumbing through Britain's Attitude and reFfresh magazines. Actually, when the models look this hot, we say "everything!" and hope for the best, but here's the backstory: At left is a scan of the full-page ad that appears on page 117 of the new Attitude ("The UK's No1 Gay Lifestyle Magazine"), which only offered a website, Recon.com. Clicking there, we learn that it's a Brit-based dating service, very M4M with a euro twist.
Six wallpapers are available, and trust us, the new campaign is a far cry over last year's Tom of Finland-inspired, Black Party-theme. Not that there's anything wrong with that color; as mentioned yesterday, we luv black.








Sweeeet find. Now all my computers keep taunting me with the "What are you into?" question tho - that might cause trouble.....
Posted by: Ratso | 07 September 2005 at 17:03
a rather unimaginative campaign, but the boys are real hot!!!
Posted by: seanndc | 07 September 2005 at 17:55
Definitely better than some of the "Skinhead" images from 2004. Made me cringe a bit. But then, are fetishized file names like "Sport," "Punk Boy," "Muscle," and for this brotha, simply "Black" any better?
Of course, i still downloaded the images. LOL!
Posted by: malik | 07 September 2005 at 18:13
Damm, ROD DOES IT AGAIN! Ok, so where can I find this in print so that I can frame it right next to my DETAILS 'GAY OR RAPPER' ad?
Posted by: frank león roberts | 07 September 2005 at 18:36
This is great. I need something to look at in betweenchecking your site and doing the work Im supposed to be doing.
Posted by: Tee | 08 September 2005 at 19:12
By the way guys - just found out that RECON are selling proper 2006 calenders with these images and new ones in! Check out shop.recon.com for it!
Posted by: Bob Jenns | 08 November 2005 at 08:26