That's the question posed by a new print ad campaign spotted by yours truly, while at Borders thumbing through Britain's Attitude and reFfresh magazines. Actually, when the models look this hot, we say "everything!" and hope for the best, but here's the backstory: At left is a scan of the full-page ad that appears on page 117 of the new Attitude ("The UK's No1 Gay Lifestyle Magazine"), which only offered a website, Recon.com. Clicking there, we learn that it's a Brit-based dating service, very M4M with a euro twist.
Six wallpapers are available, and trust us, the new campaign is a far cry over last year's Tom of Finland-inspired, Black Party-theme. Not that there's anything wrong with that color; as mentioned yesterday, we luv black.