Memo from NBC Programming Department: You just don't fit.
We're huge Martha Stewart fans—notice that she has her own category—but never enjoyed The Apprentice: Martha Stewart. The cancellation comes as no surprise because the show displayed no ... edge, no fire. People tuned in and hoped to catch a glimpse of the real Martha—haughty, driven, anal, dismissive and all that good stuff. But Martha's well-known personality never came across. Producers re-cast her as a stern but charming headmistress ... she was just too polite. Yawn. Another factor: much of the show was shot before Martha's release from home monitoring—euphemistically called "working from home"—so there was limited interaction with candidates. The audience was not tuning in to see her daughter, Alexis Stewart, or Charles Koppelman, the chair of Martha Stewart Living Omnimedia. Dick Cheney has more on-air charisma than these two.
Finally, we could say that exactly one month ago, we told you so ... but, well, we told ya so.