Nike has just signed a multi-year, multi-million dollar contract with Cullen Jones, a three-time All-American swimmer out of North Carolina State, and one of the fastest sprinters in swimming. He is ranked first in the world in the 50-meter freestyle.
Obviously, Cullen Jones is one of the few—and fastest—blacks in swimming. The Nike deal will help him train for the Olympics plus speak to black and Hispanic children on the importance of water safety and learning to swim. "I felt that Nike had the best access to a platform where I can reach millions of kids and deliver this message."
Cullen Jones certainly looks like he can deliver the total package.