The new Rufskin denim campaign features the hot boy models of The Janice Dickinson Show photographed by beefcake photographer Justin Monroe. You're looking at the very lovely and talented Maurice Townsell who is modeling ... well, what is he modeling? Doesn't matter, we're interested.
This is a scan from the back cover of last month's Männer Aktuell, previously mentioned HERE, the German homostyle magazine. There is also a recent back cover in one of the British mags, AXM or Attitude. In November, Steph & Alek at Oh La La chatted up the new campaign and explained, "One image will be released each month all the way to January 08. Those ads will be seen in editorials in UK, Australia, etc.." Haven't seen these adverts yet on this side of the pond, but, maybe we're not looking hard enough, although this would be difficult to miss.
BTW, if you read Maurice's bio he presents himself as hopelessly hetero—swooning over Cadillac rims and Victoria Secret models. Something tells us Maurice will become quite popular with the boys for this industrial jockstrap and welding gear look, no?
Did You Read ... ?Alex Castro Models Rufskin [R20]
Edmund (Returns) @ Rufskin [R20]
Edmond at Rufskin[R20]
Some Like it Ruff [R20]
HX Swimwear Issue [R20]
Bruce Weber for VMan [R20]









I don't know what this ad has to do with denims, but I LOVE it!!
Posted by: Taylor Siluwé | 07 February 2008 at 10:18
Damn at that man.
Posted by: Boogie | 07 February 2008 at 10:48
You took the words right out of my mouth. What the hell are they selling?
Posted by: freeleo | 07 February 2008 at 11:48
Hopelessly hetero? Hetero for what--girls who carry strap-ons? OK, we discussed this before: there are straight guys who knowingly model/perform for a gay male audience. OK, I remember.
Oh, I'm bein' mean. I just had to "read" some evil queen on Towleroad for being mean to me, and now here I am. I'm sorry
...y'all really think he's 100% straight.
Posted by: Derrick from Philly | 07 February 2008 at 13:41
you know on some level I have actually been ruined for dealing with "real" people because I spend too much time admiring these exceptional beauties like this dude
Posted by: DFS | 07 February 2008 at 15:13
Forget any Republican tax rebates to bolster the building industry.
Just have Maurice and other hunks twirling their torches in gear like this and there'll be a lot going up real fast along every block. Sales of household trades
and goodies would definitely rise, with guys like Maurice pushing up the market for kings & queens and all victoria's in-betweens: beds, secrets and satin sheets, that is.
I'd like to have him join my member's union...HMMM GOOD!
Posted by: red69black69 | 07 February 2008 at 18:33
From his bio:
Q: What is your definition of sexy
MT: My def of sexy is watching those victoria secret models hit the runway. God damn those Motha fu#kas look good.
Now, would you please tell me what straight man calls sexy females "motha fukkas"?
Hey Maurice! Overcompensate much?
Posted by: soulbrotha | 07 February 2008 at 21:32
Oh yes, this is the one, thank you Rod!
Posted by: tyler grey | 07 February 2008 at 21:38