Should have mentioned this last week, but, when it comes to news this important, better late than never. With HIV and syphilis rates rising among gays—especially among younger black and Latino men—a new public awareness campaign debuts in New York City to raise awareness around safe sex.
The new marketing campaign is called "I Love My Boo" and was developed by Gay Men's Health Crisis. The PSAs target young black and Latino gay and bisexual men and are displayed on telephone kiosks across the five boroughs, such as the one seen here at Eighth Avenue and 23rd in Chelsea. The ads feature a vignette of couples and situations and the tagline "Safer sex is one way we show our love."
Blogger and critic Darian Aaron previewed the campaign: "One of the elements of this campaign that I love is that the language reflects it's target audience. It's current and even a little hood. ... Beautiful images of brothers loving and respecting each others bodies and souls. Now that's not something you see everyday."
New data from the Centers for Disease Controls show HIV infections among black gay and bisexual men have risen by an incredible 80 percent across the country and by one-third across New York City. Let's hope this campaign does something to help to turn the tide.
I Love My Boo [LOLDarian]
CDC Data Showing HIV Increase [GMHC]
Some Background ...
HIV Rates Rising Among Black NYC Gay Men [R20]
CDC Tracking "Serious" Strain of Syphilis [R20]
The HIV Morning After Pill? [R20]
Black Gay Men and "The Pill" [R20]
Jonathan Perry in "The Advocate" [R20]
Ending Black Homophobia Will Reduce HIV [R20]
Do You Disclose Your HIV Status? [R20]
Primetime Reports Black HIV Epidemic [After Elton]
"Out of Control: AIDS in Black America" [R20]
POZ Examines Race and the Down Low [R20]
HIV Rates Rise Among NYC Black Gay Men [R20]
Phill Wilson: Candidates Must Address HIV/AIDS [R20]
POZ Examines Race and the “Down Low” [R20]
"Urban Rally Against AIDS" [R20]
The ABCs of Black HIV [R20]