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01 March 2008

Comments

Jim

Cool that Ultra Naté’s music is in a commercial. But really: How long ago did we sink to the point where being free to do what we want is nothing more than being able to buy what we want?

This reminds me: At the company where I work, each meeting of my department starts off with a devotional and a Christian prayer. (Don’t you just love it when the right-wing Christians scream about how persecuted they are?) This last meeting, our director’s devotional was about what a great and virtuous country the United States is. One of my co-workers then went on to lead the prayer, and he thanked God for have “a thousand kinds of breakfast cereal” to choose from on the supermarket shelves. This, to him, was the shining example of America’s goodness.

freeleo

LOL...brother jim, as soon as you can do so reasonably, GET THE HELL OUT OF THERE...LOL

Andrew C

Is this the same "Jim" that criticizes every post on this blog related to consumption? You sound like a throwback to the 1960s student revolution. Lighten up, its a link to a YouTube and the post was about dance music.

derrick

>>>One of my co-workers then went on to lead the prayer, and he thanked God for have “a thousand kinds of breakfast cereal” to choose from on the supermarket shelves. This, to him, was the shining example of America’s goodness.

I think Jim is using the theme of the commercial to point out the absurd. If so, that example is hilarious. God Bless America!

Andrew C

Okay, okay I over-reacted (sp?). That was funny, after reading it twice. I'm assuming you work for General Mills or Kellogg.

Jim

Actually, Andrew C, I think you did read me correctly the first time.

You know, house music, just like all popular music, is mostly concerned with matters of love and lust. But blessedly, there has always a portion of it devoted to less-sung-about topics. I call it “political house.” Some of it is just about community uplift. Some of it is about cherishing our community. Some of it is about the African connection. And some of it is a little more aggressive, and is about fighting for freedom.

An even better example, in my mind, than Ultra Naté’s “Free” is Jocelyn Brown’s “Freedom.” But either one, when I dance to them, I’m not wanting to think about what brand of goddamned kitchen gadget I should be saving up for. I want to be uplifted and I want to be motivated to fight.

And among the people I want to fight are those who would turn my life into nothing but the pursuit of kitchen gadgets. If my anger at the reduction of everything in our culture to what we own is a throwback to the ’60s, so be it. The tendency of some to disparage that anger as some form of immaturity is proof of how bad off we really are.

Jim

Hopefully, Joe Smooth's "Promised Land" will be used to sell repossessed condos in Sarasota.

freeleo

LOL....or better yet. repossessed condos in L.A...I'm in the market for one..

Rod McCullom

Ha, that was a good one, Jim.

You make some very good points about the different types of house music. Some is uplifting, some more sensual, others more political. "Free" is a great song.

JBK

Kudos to Ultra Nate. The commercial is shown every hour on the hour on EVERY channel that NBC owns. CA-CHING!!!!!!!!!

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