This is very interesting. Remember that spectacular Sean John runway show that featured all black male models? Sean "Diddy" Combs was widely praised for making such an important social and corporate statement on the lack of black faces on the runways and in magazines. Unfortunately there is even less diversity in Brazilian fashion and the new Sean John campaign is no exception. Made in Brazil reports on Sean John's selection of model Miro Moreira as the new face of the Brazilian campaign:
"How odd is it that even a label such as Sean John books a white model for a Brazilian ad campaign? I am not complaining to see Miro but the choice of model does say something about the target customer for the brand in the country, and, about Brazilian media in general."
The "choice" of cover model is quite consistent with the branding of the new Brazilian media campaign. Go to the new website—it's in Portuguese but easy to navigate—and there are absolutely no black or visibly mixed race models. Although the nation is approximately 45% mixed race or black, there are very few black or brown images in the media. "There is a better chance of this getting into a magazine than one using a black model," rationalizes one Brazilian fashionista in the comments at the Brazilian blog. "In advertising, if that same picture was taken with a black model it would immediately be labeled as HIP HOP or URBAN. I don't think this is offensive ."
Actually, that generalization is somewhat offensive, no? One would expect Sean John would export at least some of that social responsibility that earned them such great press during Fashion Week. Or maybe not.
This May Raise Some Controversy [Made In Brazil]