As we mentioned before, South Pole's new spring-summer campaign is fronted by tall, dark and oh-so-handsome "it boy" Bobby Roache, the frequent music video model-actor who turned heads opposite Beyoncé in "Irreplaceable" and "Ring the Alarm." Bobby Roache's swimwear editorial in the May 2006 issue of Clik is absolutely killer. Let's just say that Bobby wears shorty-shorts very, very well.
Spotted this full-page ad in new issue of VIBE, which seems to run a new Bobby Roache editorial every other month. TGIF and enjoy.
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Bobby Roache for South Pole [R20]