Hot new face (and body) Joshua Sarrazola is spotted in the new GIANT in the print ad campaign for Simmons Jewelry. Showing off the latest bling for the fashionable man desiring conflict-free diamonds ... they're a girl's best friend, and, a boy's.
The bi-racial Colombian hotness is based in New York City and Miami and represented by Major Models. Josh was recently featured in the sizzling OUT summer fashion editorial and can be seen in the new television commercial for Disarono.
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He is beautiful.
I have one problem, not with him though.
Why do black business still have to play the color role and always play it safe by using mixed-light-white models to sell their products? As if there is no merit or sale value in using black models to sell jewlery to the masses. It is 2008 and I still cannot fathom how black people with affluence like The Simmons & Diddy think. Damminit Black should not automatically equate urban or lower sales. There is nothing wronmg with using your own kind to promote your products. Just my opinion. UGH!
Posted by: Lang B. | 23 June 2008 at 23:04
Ooh I love him. Where is he from?
Posted by: Riley | 24 June 2008 at 10:08
Lang, I'm not the biggest jewelry fan and am not aware of this company's marketing strategy. It was just surprising to see Josh in this magazine, he usually only models in fashion and gay lifestyle magazines. You do make some very valid observations of colorism in advertising. I've discussed it many times.
Posted by: Rod Mc | 24 June 2008 at 13:22
Rod. You are the best media blogger in my eyes. No diss to you at all. You have a balanced eye for beauty and appeal to the spectrum of people of color, in which I admire.
Posted by: Lang B. | 24 June 2008 at 13:30
Lang, thanks for the words, you are too kind. I didn't mean to sound defensive, I just don't know anything about jewelry marketing or that company. But you are entirely right about Diddy, the marketing for his Sean John brand is reminiscent of a Benetton campaign.
Posted by: Rod Mc | 24 June 2008 at 14:21