The underwear campaign is lensed by fashion and celebrity photographer Randee St. Nicholas. The imagery is consistent with the Sean John brand—Nelly roaming around a fabulous home in the Hollywood Hills, looking bored and fashionable. "Nelly is the quintessential definition of the Sean John man," Combs says via press release. "He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign."
More than "the ladies" are looking forward to seeing Nelly strip down to his skivvies—and Diddy knows this very, very well—but we're taking issue with the styling and the art direction in this image. Nelly is already doing a fab job stripping down and modeling his Sean John undies, but, if Diddy wants to build a brand around the rapper, he's going to have to move beyond the bland music video look and do something different. Definitely show more skin. Not sure are these supposed to be boxers or boxer briefs but we're going to have to see the full package before making a purchase. An informed consumer is the best consumer.
And while we're talking about sexy men in tight-fitting underwear ...
Nelly Models Diddy’s Undies [Celebrity Cafe]
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