Powerade, the official sports drink of the Beijing Olympic Games, debuts a saucy new advertising campaign across the pond. The print campaign features nude images of several of Britain's best Olympic hopefuls and was lensed by award-winning photographer Nadav Kander. The athletes include swimmer Gregor Tait, Olympic silver medalist Rebecca Romero and flamboyant triple jumper Phillips Idowu, who is hailed as one of Britain's best hopes to win the gold in track and field.
The images are quite spectacular and capture Idowu, muscles taut and poised, in mid-flight. Idowu tells the Daily Mail he had no inhibitions during the shoot. Thankfully. "This is definitely one of the more unusual shoots I've taken part in, but also one of the most enjoyable. Nadav made us all feel really comfortable, and we had a lot of fun. The Inner Gear for an athlete— how we train, what we eat, drink and when we sleep—is as important as what we wear, and it's great that a campaign like this brings it to life."
The original Greek Olympics were restricted to male athletes who competed in the nude. Must have been quite enjoyable to watch as a spectator sport.
These new ads are spectacular and can already be seen in some British media. Phillip is one of our nation's top sportsmen. He is an outstanding medalist and quite fit. Yummy.
Posted by: Henry TW | 05 August 2008 at 13:09
Beautiful! A celebration of the human form. ...doesn't mean other folks (slim or heavy) can't be beautiful, but still, this is a very artistic way to salute the work that goes into being a great athlete...but I'm sure they'd rather receive gold medals than get compliments about their magnificent bodies.
Posted by: Derrick from Philly | 05 August 2008 at 13:10
Oh my! Now that is both creative and very impressive.
Posted by: Kevin | 05 August 2008 at 13:17
Very striking and creative. Nice!
Posted by: S. Flemming | 06 August 2008 at 11:21
The definition of his muscles is mind blowing!! Good to see that they're sorta going back to the original Olympics...The nakedness in ancient times must have turned the last "straight" Greek every bit gay!
Posted by: Shabaka | 06 August 2008 at 21:24
It looks like all the athletes are stripping down for the Olympics.
Amanda Beard- Playboy
Andrew Howe-Vanity fair Italy ( I posted this one on my blog)
http://www.beautyconfessional.net/blog/2008/08/andrew-howe-is.html
Posted by: Beauty Confessional | 09 August 2008 at 03:53