Since the online previews were not very generous, here is an oversized scan of one of the first full page ads for Sean John underwear featuring Nelly. The campaign is lensed by celebrity photographer Randee St. Nicholas and this full page advert was spotted on the back cover of the September issue of Giant. Should be in your mailboxes soon.
If you're into the new chemically-fortified Nelly, you'll love it. If you're a fashionista or advertising junkie ... meh. Let's look forward to the second phase of the print campaign. Hopefully that does not includes channeling the Lifestyles of the Rich, Bored and Shirtless in the Hollywood Hills.
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