The first four pages of the August/September fashion issue of Giant are full page adverts for Phat Premium, the new executive brand from Phat Farm. The new fall campaign features dark and lovely Rod 2.0 fave Oraine Barrett, the Jamaican-born model who is storming the runways for Ralph Lauren and seen everywhere from Flaunt to the cover of OUT. Photography is by Camilla Akrans.
What caught our eye is the fact that Oraine's Barrett's distinctive facial scar was not retouched. This is often the case in most of his major print campaigns—such as when the model made the cover of OUT's summer double issue. (He was also retouched for VIBE twice in the last year.) Oraine Barrett was featured in the June FLAUNT and the editors decided not to airbrush the scar. Speaking for me personally, it is very refreshing to observe some honesty in the fantasy-driven fashion industry. Oraine is a beautiful man. A modeling agent and a photographer have shared the story behind the scar and it's very touching.
Bravo to Phat Farm and Oraine Barrett.