Nike is unveiling "V for Victory", a new line of athletic jackets. The print and electronic advertising campaign features some of their favorite soccer players—Cesc Fabregas, Joe Cole, Andrei Arshavin and Rod 2.0 crush object Didier Drogba—both in the jackets and shirtless. The "V" is emblazoned or painted on their bare chests. Nice.
The "V" gesture is just a tad cheesy and Nixonesque but the shirtless athletes are distracting. Can't wait to see the final images of Didier in the body paint.
More images and behind the scenes at Oh La La Mag.