Wheaties are no longer the "Breakfast of Champions", or, at least the Buffalo Bills. Terrell Owens' brand new breakfast cereal, "T.O.’s Honey Toasted Oats" debuts and is flying off the shelves before it even arrives.
Ty Ballou, president and CEO of the cereal's producer, PLB Sports, tells NEWSWEEK: "By next week, the initial wave—we have two truckloads—will be gone."
Football diva slash reality sporno star Terrell Owens says he has never been happier. "Noting he’s never had a food named after him, Owens said having 'this beautiful handsome face' on the cover is better than making it on a box of Wheaties."
The "handsome face" is aiight but you can't help but wonder if another photo would sell even more boxes of Owen's, umm, "honey nut" toasted oats. AFTER THE JUMP, VH1's nude portraits of the football star. And what does T.O.’s Honey Toasted Oats' taste like? Well if it tastes anything like the way he is built ...as Tony the Tiger says, "Mmm tastes great!"