After an avalanche of reports detailing extramarital affairs, commercials featuring golf superstar Tiger Woods have "disappeared" from prime-time broadcast television and many cable channels, Bloomberg reports.
The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette Co. spot on Nov. 29, according to New York- based Nielsen. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said. "Last weekend there wasn’t any advertisement during those games," said Aaron Lewis, a spokesman at Nielsen. The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a Nov. 27 car accident outside his home near Orlando, Florida. Woods’s ranking among celebrity endorsers tumbled to 24th from 6th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers. Woods has endorsement agreements with Accenture Plc, Nike Inc., PepsiCo Inc.’s Gatorade, Tag Heuer International SA watches, Electronic Arts Inc. and Procter & Gamble Co.’s Gillette.
Woods is ranked as the world’s fourth-highest paid celebrity and receives some $110 million in annual income from endorsements. Wood's endorsement revenue depends upon his standing with consumers and that value has plummeted in recent weeks. Gatorade has also announced it is shutting down production of their Tiger Woods Focus brand. The sports drink manufacturer tells TMZ the decision has "absolutely no connection" to Tiger's current drama.
In the last 24 hours: There have been reports that Woods' was admitted to hospital after his crash as a drug overdose, that wife Elin Nordegren has moved out of their Florida mansion, and, other women claiming affairs have come forward.