CBS has rejected gay-content Super Bowl advertising by Mancrunch.com and GoDaddy.com. The network has agreed to allow a Super Bowl advertisement urging women not to choose abortions sponsored by Focus on the Family, a very conservative and very anti-gay religious organization.
Flashback to early 2005: The Viacom Networks—CBS, MTV, BET and even the gay-themed LOGO—rejected the fierce and now-famous "Ejector" commercial by the United Church of Christ. The spot showed a single mother, a gay couple, senior citizens and minorities being forcibly "ejected" from church. The ad was rejected by ABC, NBC, CBS, Fox and the WB as "too controversial." It was carried on CNN and cable news networks.
Only months earlier CBS also rejected the UCC's award-winning "Bouncer" ad as "too controversial" because it showed a bouncers denying a gay couple entry to church.
Promoting religious tolerance and inclusion: "Too controversial". Telling tens of million people during the Super Bowl that women shouldn't have a right to choose: Not so much. Watch this brilliant spot AFTER THE JUMP ...
i love the ucc
Posted by: Findley | 30 January 2010 at 06:29
I loved this add...still so relevant. Sad that the networks won't show it.
Posted by: DbARR | 30 January 2010 at 09:08
Beautiful ad.
Posted by: Diva1961 | 31 January 2010 at 11:41
Talk about right on the mark!
Posted by: CC | 01 February 2010 at 18:14
God bless UCC and UFMC!
Posted by: strong4u | 02 February 2010 at 20:12
Love the post..
Posted by: Logo Design | 03 February 2010 at 01:53
I'd like to respectfully point out that it is not difficult to balance the controversy of the booted commercials against the Focus on the Family ad.
Despite its "anti-gay" reputation (which is a generalization that mischaracterizes the organization), "urging women not to choose abortions" is pretty harmless and altruistic.
(Please excuse the poorly formulated description I am about to make.) The Mancrunch.com and Godaddy.com ads are about self-interested matters whereas the Focus on the Family ad is about being selfless.
I'd hate for you to fall into the same category of closed-mindedness that you've projected onto this "anti-gay" organization.
Posted by: Tinelle | 06 February 2010 at 00:38