Janet Jackson, who has previously spoken out against wearing fur, has become the latest face for luxury fur label Blackglama’s iconic "What Becomes a Legend Most" campaign. Longtime animal rights activist Pamela Anderson voiced her displeasure in a new interview at OUT's Popnography: "It's disappointing. She has spoken out against fur before. I don't know why some people stop listening to their heart. I guess some people get greedy, but it's sad."
Jackson follows in the footsteps of other legends such as Diana Ross, Elizabeth Taylor, Lena Horne and Marlena Dietrich to pose in the iconic campaign. Beginning in September, the advertising campaign will run in national print outlets including Vanity Fair, Vogue, and W, as well as a billboard in New York City's Times Square.
PETA Senior VP Dan Mathews sent Jackson a letter questioning the choice:
"You and I spoke at length about the fur issue. You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message. You were very straightforward and sensible about it. What happened?"
That's a good question.
On a personal note: It's hard not to appreciate the history and glamour of the Blackglama "Legends" campaign. I'm a big Janet Jackson fan .... but cannot understand (or appreciate) why JJ needed to brand herself to fur in 2010.