Coca-Cola introduces new screw-top bottles and "homo-erotic humor on TV in morally repressed Egypt," reports Copyranter. "Brave of the ad agency, Cairo's Fortune Promoseven, since the country has a de facto ban on homosexuality."
Worth noting: It's "common to see men walking together holding hands" in the Middle East, so the spot is definitely homoerotic by western and U.S.-standards, maybe not so much from an Egyptian POV. Watch it WHEN YOU JUMP ...
dat is jus too precious...i absolutely luv it...what da point was i dunno but dat was cute as two r three buttons. he "popped a cap off" in that man's hand...LOLOLOLOL! i luv it, i do!
Now, you tell me what the marketing strategy of that commercial was and i'll listen, but i don't care, not really. O, an afterthought...THE NEW SCREW TOP BOTTLE...DAT NICE TOO!
Posted by: tboi | 27 August 2010 at 14:23
Middle Eastern guys are so damn Hot!
Too bad the Gay American ones obsess over white men and notices little else, including their own kind.
But I digress.
Posted by: Black Pegasus | 27 August 2010 at 17:55
Actually, it’s a homophobic commercial. The guy on the right doesn’t want to screw with a phallus-shaped object himself, so he makes his friend do it instead.
Posted by: Jim | 28 August 2010 at 01:38