The campaign was designed to fight homophobia, increase visibility of gay men of color and encourage safe sex. The images were seen on telephone kiosks, subways and public transit across New York City. See our reports for the Black AIDS Institute and TheBody.com.
The campaign debuted in 2008 and was updated in October 2010. "We wanted to celebrate [the] community and find ways to empower Black and Latino men," said Francisco Roque, GMHC's director of community health."It's a social marketing campaign, tied into Facebook, and men can post pictures of their boos, to make it interactive. ... That's how we encourage testing and conversations about HIV/AIDS and sexual health."
The campaign and its messaging was very timely. Black gay/bisexual men continue to be hardest hit by HIV/AIDS. The number of new HIV infections among young Black gay and bisexual men has increased by almost half, according to new data from the Centers for Disease Controls. Black gay men are also least likely to be aware of their infection. More than 70 percent of positive Black gay/bi men under 30 years old are unaware, reports CDC.
The posters for "I Love My Boo" feature New York City-based activist/promoter Derrick L. Briggs and debuted at AIDS 2010 in Vienna. It was a fabulous presentation and it was great to spend some time with Francisco Roque and his partner Rashad Robinson. Bravo to GMHC.
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