Our latest report for the Black AIDS Institute that is being syndicated across Black-owned newspapers and media. A new social media campaign to prevent HIV/AIDS is targeting young Black men
The bus shelter installations are difficult to miss across New York City’s Harlem or South Bronx: Colorful, eye-catching adverts headlined “Love Your Life, Keep It 100”, featuring young Black male models and those omnipresent square "quick response" codes.
"Keep It 100" is urban vernacular that means to “keep it real” or “be honest.” This is one of the first marketing campaigns to use QR codes as an interactive initiative to prevent HIV/AIDS.
"It’s also one of the first campaigns to target young Black heterosexual men around HIV prevention,” says Ingrid Floyd, executive director of Iris House, the veteran Harlem-based HIV/AIDS service organization. When Iris House was founded in 1993, it was the very first agency in the nation to address the needs of women living with HIV/AIDS.
The advertising was created by Duane Cramer, the acclaimed San Francisco-based Black photographer and social-marketing executive responsible for the imagery in the Greater Than AIDS and Testing Makes Us Stronger campaigns.
Read the report HERE.
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