The "Orange Carrot Pill" or the "Red Bull Pill"? Earth Amplified featuring Stic.Man of Dead Prez has created an amazing social justice music video that has gone viral. The video follows one little boy's journey to the corner store where "the food is killing his neighborhood—literally."
The brilliant track and music video is accompanied by an online school curriculum. It also comes at the same time health and nutrition activists around the world are rallying against Monsanto's genetically modified products.Via Ryan Canty, read their manifesto and watch the clever music video AFTER THE JUMP ...
The comical "food fight" is no joke to Black Americans. The music video comes on the heels of new research on the so-called "grocery gap": Only 8 percent of African Americans "live in a census tract with a supermarket, compared to 31 percent of whites."
New data also show that Blacks in Chicago, Atlanta and New Orleans live in an "urban food desert." "In a typical Black neighborhood in Chicago, the nearest grocery store is roughly twice as distant as the nearest fast food restaurant. The study also found that Black Chicagoans travel the farthest on average to reach any type of grocery store."
Watch the clever music video AFTER THE JUMP ...
We feel the greatest hope for fundamental change starts with the foundation for the future — our youth — so the Food Fight team combined music and film with a school curriculum, to help teachers engage students on the most pressing issues we face, in a unique way.
The flaws of our global economy are best exposed by looking at our food system — soil-depleting and oil-depleting factory farming, economic policies that contribute to starvation abroad, and disease and obesity at home, all packaged with a marketing campaign to enforce the “buy first, ask never” social contract — just buy what they say to buy, and eat/shut up.
If we care about our kids, ourselves, and our planet, it’s time to expose the truth on a broader scale, and hope enough Food Fighters step up to make the changes we need.