Join me on Philadelphia's WURD-AM on Saturday morning at 900A/ET. The host is Glenn Ellis—author, medical journalist, health policy expert and broadcaster with several radio shows. On this week's menu: The tobacco industry's history of targeting Black consumers.
Cigarettes today "pose an even greater risk of disease than those sold in 1964 when the first warning about the health dangers came from the surgeon general in the U.S.," according to a new report from the Campaign for Tobacco-Free Kids. "This is due to changes in the design and composition of cigarettes."
Among the tobacco industry's leading targets: African-American and Latino youth. Tobacco companies have a long history of disproportionately targeting Black communities and media with advertising. Highly addictive mentholated cigarettes are especially popular among Black youth and adults, we recently reported in "Can Chicago Curb Menthol Smoking Among African-American Youth?" for Scientific American. These "cigarettes—especially Lorillard’s Newport brand—are disproportionately promoted and sold at 'predatory' lower prices near schools in low-income black communities."
The guests will include Carol McGruder, a founding member and Co-Chair of the African American Tobacco Control Leadership Council. Listen live online HERE.