The new music video for "Body Party"—the first single of Ciara’s upcoming fifth and self-titled studio album—is gorgeous, luxe and ridiculously sexy. The singer, songwriter, dancer, actress and Givenchy couture model is clearly in her element at a fab house party as she meets a handsome man and performs a private dance. The man is her real-life boyfriend, the Atlanta based-rapper Future. They both co-wrote the single, which is a feel-good, 90-inspired dance track.
Ludacris makes a cameo along with Stevie J and Joseline Hernandez of VH1's hit reality series Love and Hip Hop: Atlanta.
Watch the video AFTER THE JUMP ...
"I just wanted to have fun in the video," Ciara told Rod 2.0. "I wanted to go back to when guys weren’t too cool to slow dance and everyone had the best time at a great house party. Not the largest house party but just fun. And I had to shoot it in Atlanta."
The release of the "Body Party"music video coincided with Billboard's new tracking formula and has helped the track catapult into the top of the Hot R&B/Hip-Hop Songs chart. "The clip, which premiered on the first day of the chart's streaming tracking week (April 22), garnered 3.8 million U.S. views in its first seven days," reports Billboard. There are now more than 6.3 million views exactly two weeks after the music video's release.
Listen to the interview:
Hopefully the new sound and the buzz around the new single—and a "soon to be released" second single, she promises—are a winning strategy. The Atlanta-born singer released her debut studio album Goodies in 2004. The album produced three huge singles "Goodies", "1, 2 Step" and "Oh". The second studio album Ciara: The Evolution shot to Number One and produced several more hits, including "Get Up" and "Like a Boy". In less than ten years, Ciara has landed 10 top ten singles on Billboard’s Hot 100, sold more than 7 million albums, won a Grammy, three BET Awards and three MTV Awards. Not bad for 28-years-old
"Ciara" will be her fifth studio album—track listing and pre-orders at iTunes—and is scheduled for a July 9 release. "I started working on this record more than a year ago," said Ciara. "Since then, I have found my creative clarity on the direction I wanted to go."