New York's Intelligencer column catches up with sexy hipster Heron Preston, the 25-year-old hotshot who created The Young and the Banging, a yearbook project that catalogues hip communities and scenesters around the world. The first project captures downtown New York City and was developed into a visual installation at the Nike gallery on Elizabeth Street. Preston describes the "New Pop Culture":
We don’t want one path—we want to get involved in lots of creative projects. It’s like, “Oh, you should holler at Harley to go D.J. your party!” or “Holler at so-and-so to shoot your short! He’s also in a band!” I call us the New Pop Culture, which might sound bold, but I believe it. We’re more influenced by what we’re up to—our own creative outputs—than what Karl Lagerfeld is up to. We are more interested in reading our friends’ blogs than Style.com. My friends and I don’t care about Lindsay Lohan; when we see a picture of a celebrity like Kanye West, we want to know who’s standing behind him. It’s cooler to be a real person. It’s our turn now.
Nothing like a man who is always hyphenating his skill-set. Oh and love, love the photo by Jake Chessums.