The non-stop "grind" pays off for Spectacular, the lead singer (and body) for Pretty Ricky. The R&B boyband was dropped by Atlantic Records in May and now announces they will not pursue another major label deal due to the success of the independently-released single "Tipsy In Dis Club", according to the trades.
Radio Facts reports the single is "Number Two Most Added at R&R" and in heavy rotation at clubs "due to the group’s grassroots marketing approach and the support of their loyal fan base." No doubt, that "grassroots marketing approach" included Spectacular's blockbuster YouTube, where he stripped down to tight salmon briefs and challenged Chris Brown, Bow Wow and other male teen idols to a "grind off."
After denying the video was homoerotic—really?—and insisting the content was "for the ladies only", Spectacular returned to the YouTubes for another strip show, this time in tight boxer briefs. Both videos featured Sexy Spec stripping to "Tipsy" as the song and videos went viral.
AFTER THE JUMP, watch the "grassroots marketing approach" as demonstrated by Sexy Spec (Twitter: IamSpectacular). Both videos are included and the denial. Spec can chart his future as as a gogo boy or an e-marketing hotshot. Or both. Does the song's success mean Spectacular will not be tempted to take that $100,000 to pose nude for Flavamen (nsfw)? We shall see ...