VV Brown Talks "Children", Socially Conscious Music and Politics to R20

PHOTOS: Paul Kalirai for EMI

Catching up with the fabulous VV Brown, one of the UK's most captivating new voices: The 27-year-old has songwriter-fashion model has returned with new music and is about to embark on an American tour.

"Children" —listen and download at iTunes—is the deliciously catchy first single from Lollipops & Politics, the eagerly-anticipated second album from the singer-songwriter-fashion model VV Brown. The track was released digitally in the U.S. last month. Lollipops & Politics is due early next year

"Children" begins with an ice cream truck hook and builds into a message of youth empowerment and justice. "I was outside in a car park and an ice cream truck drove by," VV Brown tells Rod 2.0. "I took out my iPhone and we sampled it. I ran to the studio, put in the computer and [we] wrote a song around the sample."

Listen to the interview:

VV Brown Interview with Rod McCullom by RodMcCullom

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"Children" is perfect first course for a track listing of pop ballads and mid-tempo songs that emphasize politics and social justice.

"It was important that we wrote a song that had a message, the questions of the youth and what’s going on in the world at the moment," VV tells R20. "It's about having hope despite the economy falling. And I liked the idea of the ice cream truck. I’s fun and youthful, but twisted and has a dark meaning. “

"Children" debuted at around the same time of the London riots and became an anthem. "There was so much going on, and the youth on the street were talking, especially where I live in Hackney," she tells R20. "You could feel it in the air. When the riots happened, you could hear the song. The youth are frustrated."

Lollipops & Politics is the follow-up to VV's 2009 debut Travelling Like the Light. The third single "Shark in the Water" which also focused on social justice sold 500,000 singles in the U.S. and was featured on several commercials and the soundtrack to The Backup Plan. That's an incredible debut.

"We were lucky," VV tells R20. "It was just ridiculous. But I’m very grateful the first album received so much critical success."

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