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04 December 2005

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boogie tonight

When will advertisers realize all money is green no matter who spends it black, white, purple, yellow....

boogie tonight

When will advertisers realize all money is green no matter who spends it black, white, purple, yellow....

ms winfrey

as Oprah says, there are no purple or yellow people.

Darrell

I find it funny that Ford, already in dire financial straights (no pun intended) can afford to alienate a highly paid demographic such as the Gay/Lesbian community. This proves the company has "Lost the plot " as my British partner says.
Obviously Ford is more than happy to sell Aging Crown Victorias and Grand Marquis to the homophobes of Middle America

Zac

If Ford Motor Company will no longer sponsor LGBT and advertise to them, then the global LGBT population should boycott Ford Motor Company.

This should be done by not buying new Ford Motor Company products including Jaguar, Land Rover, Volvo, Mazda, Ford, Lincoln, Mercury and if you are in the market Aston Martin.

If you like Ford Motor Company products then buy them pre-owned . I think it is a good idea to also contact the Ford GLOBE http://fordglobe.org/ the internal LGBT employee network to turn up the internal pressure.

Maybe encourage them to seek other employement? I wonder what recently retired (for the second time) CFO Allan Gilmour thinks of this decision.

MDeVone

In advertising we see socially significant advances and retreats all the time. Take a look at one of the current Arby's resaurant chain ads. A group of construction workers(black and white guys) are sitting on a wall when --in slow mo- two supermodel women walk by--not a peep from the construction workers. Then an Average Joe sligthly bewildered guy eating an Arby's sandwich comes by and the construction guys give catcalls and whistles (seemingly in approval). Very interesting.

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